How We Do It
Marketing Your Business Becomes Easier.…When The Marketing Department Guides You Through Every Step.
We’ve Thought Of Everything, So You Don’t Have To. Introducing the Genius Tools.The important details about your brand, your target and your marketing needs are in there…and the Genius Tools will help bring them out. The Genius Tools are a quick and easy discovery process that identifies what you think, what you know…and what you don’t know about your business and marketing strategy. The Marketing Department has Genius Tools for market areas like:
- Logo Genius: Find what best symbolizes your company.
- Website Genius: The building blocks of your online presence and how you market interactively.
- Marketing Genius: Determines your strategic marketing mix and an actionable plan.
- Brand Genius: A personality test for your company, revealing core aspects of who you are and how you “feel” to your target.
- Creative Genius: Every brand “talks”. What will yours say?
Gauge.At The Marketing Department (TMD), we start by leveraging our experience to identify new opportunities and areas for business improvement. We’ll use the TMD Genius Tools to conduct an in-depth analysis of your brand, your business, your competition and your market.
Strategize.As part of our analysis, we look at the big picture: what makes your business remarkable? How are you different than your competition? What can we do to make your current marketing efforts even better? TMD can help you answer those questions and develop high-quality content that communicates your brand clearly, effectively and consistently.
Ideate.TMD is a powerful resource for promoting your brand. This is where we begin to breathe life into all the creative concepts and strategic planning. Whether it’s a full-color tri-fold brochure, a handy business card, a complex whitepaper, or a deep-dive website, our team will use proven and practical tools to create individualized solutions that are as unique as your business.
Execute.This is where we shift your compelling and comprehensive marketing plan into gear. We make sure your dynamic brand is aligned with a strong marketing message that reaches the maximum number of potential leads.
Once we launch your tailored marketing plan, TMD will ensure everything is running smoothly as intended. We will study data and make adjustments as needed to help your business achieve its goals.