Is Email Marketing Dead?

Posted on March 13, 2017

Is email marketing dead?Definitely not!Though email marketing has taken on many different looks since its inception, it’s not going anywhere, even as other marketing styles ebb and flow. 2017 is poised to be another banner year for email marketing. Here’s what to look for:Automation and ChatbotsAutomating your email stream is old news and more automated services are emerging and converging to make your email connections fluid ...

Read More

Is Email Marketing Dead?

How to Get Online Reviews and Deal with the Bad Ones

Posted on February 10, 2017

Getting customer reviews can be invaluable to your product success. Reviews generate buzz, which can help increase your sales and build customer loyalty. A good review is worth its weight in gold however, bad reviews can haunt your business for a long time.Product ReviewsOver 90% of customers report reading reviews to form purchasing decisions and 40% form opinions after reading only a few reviews. And 88% will have formed complete ...

Read More

Reviews

So You Want to Start a Blog…

Posted on January 13, 2017

So you've decided to start a blog. While that is exciting in itself, you also want your blog to be successful and attract traffic. Whether your blog is a personal blog or for a specific company, it's important to take a few things into consideration when planning out your blog. How to Prepare to Blog Decide what platform you're going to use Most people use either WordPress or Blogger. Both are very user-friendly and easy to set up. It really ...

Read More

Blogging

New Marketing Strategies for the New Year

Posted on December 23, 2016

The holidays are breathing down your neck, and the New Year is ready to start knocking on your door. You’ve probably determined some great personal resolutions that you want to accomplish over the next year to improve your life, but have you thought about creating some resolutions for your business?This is just as great a time for you to turn over a new, positive leaf for your business as it is for you as a person. Let’s go over some ...

Read More

Marketing Strategies for 2017

Ultimate Holiday Playbook for Small Businesses

Posted on October 21, 2016

 IntroductionHoliday shopping season is drawing near — are you ready? Last year, shoppers spent $626.1 billion just during the winter holidays, and companies who had a detailed, thoughtful plan in place were the most successful. The National Retail Federation is projecting that the November and December holiday shopping season retail sales will increase by 3.6 percent this year, and online sales are projected to grow by 7 to 10 ...

Read More


Should you hire a web designer or DIY?

Posted on October 11, 2016

So you’ve started your own business, and now that you’re up and running, you’re looking to take it online. Unless you have a degree in software design, chances are that the idea of creating your own website leaves you at least a little nervous. Do you hire someone to do it for you? Or do you try to do it yourself? Searching online can quickly bring up several do-it-yourself services that claim to offer a variety of custom designs for you ...

Read More


The Ingredients Aren’t the Problem With Your Marketing Strategy – It’s the Recipe

Posted on May 31, 2016

When we started this office of The Marketing Department, we did it with the intent of being a resource to other small businesses.

Read More


An Outsourcing Overview

Posted on March 9, 2016

Companies have full plates these days. There are client projects with extended deadlines that need managing alongside a staff that includes employees and contractors. Expenses are piling up and revenue is slow to arrive. Each day brings about new challenges and obstacles to overcome to keep business moving forward.Modern technology picks up some of the slack by allowing for staff members and contractors to work from home. Conference calls ...

Read More


Great Facebook post…why did you post it on LinkedIn?

Posted on March 1, 2016

With social media channels being the most resourceful avenue for marketing your business, it is so important to strategize and plan what, when, and how often to post on your social media networks. Each social media page has a different formula that what works vs. formulas that don’t work. Usually the content type, the time of day you posted, the social media channel you chose, and how often you post are factors that weigh in on how successful ...

Read More


Facebook Ads vs. Google AdWords…or both?

Posted on February 18, 2016