Facebook Zero?

Posted on January 28, 2018

Facebook-agedon? Facebook is dead for businesses? On January 11th, Facebook announced “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.” Ugh. The internet has gone crazy about this big algorithm change announcement in the last few weeks. No more organic reach for business ...

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Using Snapchat With Your Business to Make More Profit

Posted on December 12, 2017

Snapchat is all the rage with the upcoming generation and as such that means it’s a great resource to reach a younger demographic for businesses. Currently there are more than 175 million Snapchat users that are active on the app every day. The platform currently has advertising plans for sale which help push marketing towards the demographics a business is trying to reach, similar to buying ad space on Facebook. However, there are also unique ...

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What Is Retargeting?

Posted on October 4, 2017

What Is Retargeting? Retargeting is all the rage in the marketing world, but not many businesses are completely sure what it means or how to apply it to your own marketing efforts. What Exactly is Retargeting? Retargeting is using your marketing efforts to reach users that have previously engaged with your brand somewhere. This can be on your website, on social media, and now even offline events can cross over into the digital realm. This ...

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Is Email Marketing Dead?

Posted on March 13, 2017

Is email marketing dead? Definitely not! Though email marketing has taken on many different looks since its inception, it’s not going anywhere, even as other marketing styles ebb and flow. 2017 is poised to be another banner year for email marketing. Here’s what to look for: Automation and Chatbots Automating your email stream is old news and more automated services are emerging and converging to make your email connections fluid ...

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Is Email Marketing Dead?

How to Get Online Reviews and Deal with the Bad Ones

Posted on February 10, 2017

Getting customer reviews can be invaluable to your product success. Reviews generate buzz, which can help increase your sales and build customer loyalty. A good review is worth its weight in gold however, bad reviews can haunt your business for a long time. Product Reviews Over 90% of customers report reading reviews to form purchasing decisions and 40% form opinions after reading only a few reviews. And 88% will have formed complete ...

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So You Want to Start a Blog…

Posted on January 13, 2017

So you've decided to start a blog. While that is exciting in itself, you also want your blog to be successful and attract traffic. Whether your blog is a personal blog or for a specific company, it's important to take a few things into consideration when planning out your blog. How to Prepare to Blog Decide what platform you're going to use Most people use either WordPress or Blogger. Both are very user-friendly and easy to set up. It really ...

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New Marketing Strategies for the New Year

Posted on December 23, 2016

The holidays are breathing down your neck, and the New Year is ready to start knocking on your door. You’ve probably determined some great personal resolutions that you want to accomplish over the next year to improve your life, but have you thought about creating some resolutions for your business? This is just as great a time for you to turn over a new, positive leaf for your business as it is for you as a person. Let’s go over some ...

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Marketing Strategies for 2017

Ultimate Holiday Playbook for Small Businesses

Posted on October 21, 2016

  Introduction Holiday shopping season is drawing near — are you ready? Last year, shoppers spent $626.1 billion just during the winter holidays, and companies who had a detailed, thoughtful plan in place were the most successful. The National Retail Federation is projecting that the November and December holiday shopping season retail sales will increase by 3.6 percent this year, and online sales are projected to grow by 7 to 10 ...

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Should you hire a web designer or DIY?

Posted on October 11, 2016

So you’ve started your own business, and now that you’re up and running, you’re looking to take it online. Unless you have a degree in software design, chances are that the idea of creating your own website leaves you at least a little nervous. Do you hire someone to do it for you? Or do you try to do it yourself? Searching online can quickly bring up several do-it-yourself services that claim to offer a variety of custom designs for you ...

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The Ingredients Aren’t the Problem With Your Marketing Strategy – It’s the Recipe

Posted on May 31, 2016

When we started this office of The Marketing Department, we did it with the intent of being a resource to other small businesses.

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